Core concepts

Six ideas explain almost everything in Svay.

Workspace

A workspace is your account: its people, its connected accounts, its content, its credits and its subscription. You can belong to more than one workspace and switch between them from your account menu in the sidebar. With a single workspace, the switcher stays hidden.

Brand

Each workspace holds one brand. The brand owns the Context, the colours and fonts, and the presenter used by its content. Agencies typically use one workspace per client. A founder usually has a single workspace.

If you need a separate company with separate people, connections or billing, that is a separate workspace.

Context

Context is what Svay knows about a brand: who it is, who it sells to, how it sounds, what it has said before and what you have corrected. Everything Svay writes starts from it. A thin Context gives generic results.

Brief

A brief is what you ask for, in plain language: “a 45-second explainer on why teams should stop buying seats they do not use, punchy, ending on a question.” Context is the voice; the brief is the shape of this one piece.

Run

A run is one generation job, such as a video from script to render. Runs work through named stages and take minutes rather than seconds. You do not need to watch: a run keeps going if you close the tab. See Runs.

Approval

A finished video waits for a person to approve it, and a video can only be scheduled or published after it is approved. Approving a video is a record, not a trigger: scheduling or publishing is a separate step you take. Items in your Inbox work differently: approving one schedules it or starts it. See Publishing and scheduling.

Credits

Making videos and images spends credits. Writing posts, chatting with svay, email, publishing and research do not. Your balance is always visible at the bottom of the sidebar. See Credits and billing.

The whole loop

The Svay lifecycle, a cycle in six stages: Context feeds a brief, the brief starts a run, a run that has succeeded is approved by a person, and an approved video is scheduled or published. From there a return path leads back to the start: corrections and performance data feed into Context and change what the next run produces.

1. ContextWhat Svay knows about the brand.
2. BriefWhat you want from this one video, in plain language.
3. RunScript, voice, presenter and editing, as the video needs.
4. SucceededThe video is made. Nothing has left Svay yet.
5. ApprovedA person clears it. A record, not a trigger.
6. Scheduled / publishedA separate, deliberate step.

Corrections and performance

Two things flow back into Context: the corrections you write when Svay gets something wrong, and the results of what you published. Both change what the next piece looks like.

Roles at a glance

Capability	Viewer	Editor	Owner
See Home, Calendar, Inbox, Performance, Engagement and Integrations	✓	✓	✓
Create content, use Email, edit Context	—	✓	✓
Approve, publish and retry runs	—	✓	✓
Members, invites and roles	—	—	✓
Workspace name and billing	—	—	✓

The full permission list is in Team and roles.