Set up your brand
Brand identity
Your generated colours, fonts and style, and what you can change.
- Editors and owners
Brand identity is your brand’s visual system: colours, fonts and style. Svay generates it from your website and Context, then uses it when it makes videos and images.
You can see it in two places, and both show the same brand:
- Context → Brand identity
- Settings → Brand identity, then Edit brand identity
Visual identity
Section titled “Visual identity”This is the generated system: your palette, your fonts and the tone that goes with them. Fonts come in three roles, Sans, Serif and Mono. It is read-only until you choose Edit.
| Control | What it does |
|---|---|
| Edit | Lets you correct the palette and the fonts for each role. Save your look, or press Restore synthesized look to go back to the generated one. |
| Regenerate | Rebuilds the system from your website and brand data. Fix your Context first, then regenerate. |
| Generate brand identity | Shown when nothing has been generated yet. |
Your edited look overrides what Svay would generate, so changes stick even if you regenerate other parts later.
Add your own font
Section titled “Add your own font”When you edit, you can upload a font file (.ttf, .otf, .woff or .woff2) with Upload font, up to 8 MB. Svay confirms with “Font installed”, and you then pick it in the role you want.
Image defaults
Section titled “Image defaults”A read-only summary of how Svay styles images for you:
- Colours: Primary, Secondary, Accent and Neutral.
- Typography and layout: Headline font, Body font, Fallback font, Text density, Safe margin and CTA style.
Change these by editing your visual identity above.
Wordmark
Section titled “Wordmark”An optional brand line, for example “SVAY LOCAL BRAND”. It is yours to write: Svay never makes one up. It applies to every video from the moment you save.
Pinned Style
Section titled “Pinned Style”Style Pack ID locks videos to one style. Leave it empty and Svay picks a style per video. Only fill it in if Svay gave you a specific value: it is free text, and an unrecognised value does not help you.
Press Save brand identity to save the wordmark and pinned style.
What Svay Learned
Section titled “What Svay Learned”A read-only panel of patterns Svay has picked up from your content: Learned Preferences, Approved Patterns, Performance Patterns and Rejected Patterns. You cannot edit them, but they are a good check on whether your approvals and rejections are teaching Svay what you think they are. The panel reads “No learning data available yet.” until Svay has seen enough.
You do not upload a logo on the brand identity page. The logo and masthead used on emails come from the brand settings in the email builder.
Troubleshooting
Section titled “Troubleshooting”The colours or fonts are wrong. Press Edit and correct them, or fix your Context and press Regenerate.
“Could not regenerate brand identity.” Try again. If it keeps failing, contact support.
“Failed to load brand identity.” Press Retry.
A banner says some text is being ignored. A saved field reads like an instruction to the assistant. Fix it in Context, then regenerate.