Measure and engage
Ads
Promote posts and run Meta ad campaigns from Svay. Everything starts paused and nothing spends until you approve it.
- Editors and owners
Ads lets you promote your Facebook and Instagram content with Meta ads. Svay manages the ad tooling behind the scenes, and you stay in control of budget and approval. Creating and starting ads needs the Pro or Enterprise plan.
Connect your ad account
Section titled “Connect your ad account”Ads run through your own Meta ad account. Meta bills you directly for ad spend, and Svay never touches the payment side.
- Open Integrations and connect Facebook, because Meta ads use the same connection.
- Choose Meta Ads and pick the ad account to use.
- Return to Ads. If you see No ad account connected, press Choose an ad account.
Choosing the account needs the editor or owner role.
How an ad gets made
Section titled “How an ad gets made”| Step | What happens |
|---|---|
| Connect | Choose Meta Ads in Integrations. |
| Set the budget | Pick a daily budget and campaign length. Svay calculates the maximum spend before anything is submitted. |
| Approve | Review the audience, the budget and the legal category. |
Everything is created paused. Nothing spends until it is approved and started. Svay can also propose a boost for one of your posts or a campaign: it appears in your Inbox as an approval, and spending starts only after you approve.
The Ads page
Section titled “The Ads page”The tabs are Overview, Campaigns, Creative tests, Audiences & tracking and Account & billing. Campaigns lists each ad with its status, budget (per day), amount spent, results and cost per result.
| Status | Meaning |
|---|---|
| Proposed by Svay | Svay suggested it. Waiting for you. |
| Awaiting approval | Needs your approval before it starts. |
| Approved · not started | Approved but not running yet. |
| Creating | Being set up with Meta. |
| Running | Delivering, paced by its daily budget. |
| Paused | Not delivering. |
| Stopped | Stopped by the kill switch or you. |
| Declined, Expired, Error | It did not start. Retry an error. |
Row buttons: Pause, Resume, Start (for approved campaigns), Retry (for errors) and Tracking. Pause everything stops every campaign at once.
Pause takes effect in Svay immediately, so stopping spend never waits in a queue, and Meta then stops delivery. Resume and starting go through the approval path.
Not available yet
Section titled “Not available yet”The Ads page notes that creative variants, bid controls, audience libraries and post-launch budget editing are “being connected to Svay”.
Credits
Section titled “Credits”Ads use no Svay credits. Meta charges your ad account for spend.
Troubleshooting
Section titled “Troubleshooting”“This feature is not included in your active plan.” Creating and starting ads needs the Pro or Enterprise plan. You can still pause. See Credits and billing.
“Connect the Facebook Page first — Meta ads use the same connection.” Connect Facebook on Integrations.
An ad shows Error. Press Retry. If it keeps failing, contact support.